One thing about Facebook is they have put a lot of tools in place for businesses to pursue various marketing goals. What has been happening though is many business owners are finding out how hard it can be to grow their page subscribers. Getting more people to Like your Facebook Page requires you to take effective steps to promote it in every possible way. You should employ as many strategies as possible, and here are some to get you started.
The most important thing is content. A guide on how campaign tracking works might garner quite a few likes, while a Build My Rank review might not since it might not be of interest to as many visitors.
Getting fans is great, but so is getting comments on something like your landing page - so add that function to them. Discovering what people who are in your audience think is always a very helpful exercise. This help you get more Likes because any comments made on your landing page can be broadcast to the users news feeds, which in effect can get you more traffic to your Page. But the only thing is this will require you to work with Facebook applications, but there are lots of people who will know how to do that. You can get a lot of free advertising by using your own Facebook property, which is your profile, and then simply show people the link to your Fan Page.
Do not overlook the power of regular media when it comes to gaining exposure for your page. It really almost does not matter how you want to approach this since so many people are aware of Facebook. The traditional media can prove to be expensive, and maximize your promotion by offering a free gift to anyone that joins your Page. All you really need to do is think about how you would promote anything else. This is when your efforts to cultivate a strong relationship with your subscribers will pay off. Then, do not be shy about including your Page link in your regular email signature.
Let's take a look at something that is more offline, and that is the use of business cards. This is something that you can get done at a very low cost, and the returns could be good.
One popular online site for cards is Vista Print, and you can get them very quickly, too. Business cards are taken more seriously, so throw in the link to your fan page and people will most definitely check it out. There is no reason to not get started right away. Go ahead and start playing around with these tips to start gaining more likes to your Page!