Monday, July 18, 2011

How To Avoid An Affiliate Marketing Program That Does Not Suit Your Business

Affiliate marketing is a terrific way to generate income, but there are a few pitfalls you should avoid. A product may be very popular, but is it ultimately the correct product for you? Contrary to popular belief, the most success comes from having confidence in a product. The passion itself generates energy and motivation, and these are factors that your potential customers will tune in to. Either you have it - or you don't.

Issues come up when the affiliate marketer joins too many programs at once. You could be thinking in terms of creating multiple income streams, but the numbers in the income column never materialize. It just becomes too difficult to focus on too many directions at once. Stick to one program that pays no less than a 40% commission and then focus your complete attention on that program. If you can't make that one program work the odds of making several programs profitable are slim to none.

Make sure you find out the method of payment from the merchant, and the timeframe in which you can expect payment. Also, determine how the merchant is going to charge customers for the product. You do not want your referrals to be lost because of customer payments that don't tie into your referral ID number. Unfortunately, some merchants may not opt to reveal every bit of information.

So once you've determined you can drive traffic to a product through research tools like MicroNicheFinder what do you focus on? The mistake that hopeful affiliates sometimes make is they don't understand the product. This means that you won't be able to relay the benefits successfully without first-hand knowledge. A good way to smoke out the winning products is to purchase the product before join the affiliate program. However, keep your expenditures to a minimum or you will be squandering your cash on products or services you do not need.

Know the vendor's customer service and refund policy. If it is not up to par, you could be hurting your long-term income by referring your best customers. Probably the most valuable factor to look for is the relationship between the merchant and its affiliate marketers. If you are not getting answers to your questions on time and in depth, it could be time to look for a different program.


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