Matt Cutts, Google webmaster anti-spam master, did a very interesting online video on keyword domain names.
He covers utilising a more ‘brandable’ domain address instead of using a keyword-rich domain address.
Ok, before I cover ‘DeJuicing’, let me describe the difference between a brand domain address and a keyword-rich domain…
A ‘brand’ domain name can be, for example, Facebook.com. The term ‘Facebook’ is a ‘thought-up’ designation, if you will, that has no particular significance, besides the company it represents. Facebook’s business is a Social Networking internet site, however the domain name clearly does not have the words ‘social network’ in it.
So whenever the question what is blogging and how does it work are posed in relationship to domain names, it really ought to be pointed out that there is simply no difference. Blogs are actually just a different type of website and the domain name scoring is equal.
In contrast, a keyword-rich domain address is just as its name indicates. It’s a domain which contains keywords and phrases to which you may or may not rank for in the major search engines. An illustration is buycellphones.net, where the keyphrases ‘cell phones’ and ‘buy cell phones’ are naturally part of the website address.
Experts agree it is basically well-known within the SEO (search engine optimization) world that keywords and phrases as part of the website address get a rankings boost from Google.
As a result in the preceding example of ‘buycellphones.net’, whenever all the other ranking elements were equal (they hardly ever are naturally) then I would have a search engine rankings edge for the search phrase ‘buy cell phones’ due to the fact that particular search phrase is contained in my domain name.
So now it appears that this may change. Near the end of the video clip Matt Cutts states that Google may possibly decrease the ranking benefit from keyword-rich domain names by ‘adjusting the mix’, as Cutts puts it.
What’s intriguing is Cutts doesn’t suggest they plan to eliminate the ranking edge. He suggests that they might modify it somewhat.
So what can this imply for web owners and SEO’s?
As is generally the situation with Google, who knows for sure??
Google has implemented a few adjustments on their ranking algorithm formula in recent months to address spam, low quality internet pages and also enhance the overall search experience for their end users.
At least one evident positive aspect in lowering the keyword domain edge is that it will ideally prevent smaller, crappy sites from seeking to get a number one search spot for a keyword/keyphrase by placing said keyphrase within the website address. Inside my very own site building program, I cover how to set up a blog for fun simply because can last a long time when done correctly.
Google has made advances within the last few years within this area and yet I’ve still witnessed instances of smaller crappy web sites being ranked well merely by adding the search term in the domain address along with building a handful of internet pages to the site. I ought to point out that this normally occurs when working with a keyword that has little levels of competition, particularly backlinks-wise.
What Exactly Do You Do? Employ a Keyword Domain Name or possibly a Brandable Domain?
There’s not a set answer here. When you’re constructing a web site for the long-term and want to build branding then I wouldn’t care about having a search term in the domain name.
On the other hand, when you've got a substantial keyword phrase that identifies and/or enhances your business’ identity and you can combine that keyword into your brand then go ahead and consider it. Look at it like a added bonus. You were able to make the keyword a part of the brand and that could certainly help.