Thursday, May 26, 2011

The Basics Of Off Page SEO

Just about all companies nowadays have websites to showcase their products and services. They understood the importance of having online presence to communicate with the mass marketplace using the internet. Those days are gone where people depend on printed directories such as Yellow Pages to do a search for suppliers. For instance, if you're an auto insurance quotes service provider, you certainly need to have an online site where you could deliver free online auto insurance quotes on a 24 hours by 7 days a week basis. Drivers could then get no fuss cheap auto insurance quotes for easy comparisons. As most online traffic come from the search engines, your website should be SEO optimized to rank well in the search engines result pages in order to get most of the targeted traffic.

There are many skills to master when it comes to search engine optimization, and it's a practice that's always changing. The purpose of this article is to cover some important off page SEO principles that can make a big difference in your site's ranking.

Examine the structure and lay out of your website. Did you use a proper tree structure for the site directory? Google loves websites that have a logical and consistent structure designed conventionally. Many people miss this important factor when they create their site but it's one that shouldn't be ignored. Organizing your website in a logical manner makes it easier for the search engine spiders to crawl through your site and find the content. If you're not familiar with this structure, then make sure you do before your site goes online.

When it comes down to off-page SEO, the search engines basically look at the type of backlinks you're getting from the other sites. The backlink will be more valuable in the eyes of the search engines the more trusted the referrer site. Backlinks from DMOZ and Yahoo! Directory is enough to put your website in the elite league so try to get listed in these popular web directories. There are many other web directories that you can search and submit to your site to besides these two directories. Just make sure you're not linking to a directory that looks spammy or isn't trustable. Factors like how long your domain name has been registered also need to be considered. This is important because legitimate domain names are usually registered for several years but illegitimate ones are rarely used longer than a year. Making sure your domain name is registered for more than a year may not seem like a big factor but it makes a good impression the search engines.

Lastly, ask yourself if your website has a theme or are there many unrelated keywords and topics on it? You will greatly boost your chances of getting ranked for your targeted keywords when you create a tightly themed website. The more focused your site is, the easier it will be for you to let the search engines know what keywords you want to rank for. It's not good to confuse or mislead the search engine spiders. This explains why it's important for your website's pages to revolve around one single theme.

All in all, from the above article we come to understand the real importance off-page search engine optimization and how it can help you get your site noticed. Achieving a high search engine rank isn't really difficult, as long as you're sticking to the basics and building a strong foundation.


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