Matt Cutts, Google webmaster anti-spam expert, filmed a very worthwhile video clip on domain names.
Matt speaks about employing a more ‘brandable’ domain address rather than using a keyword-rich domain address.
So now, before I cover ‘DeJuicing’, I want to demonstrate the main difference between a brand domain address and then a keyword-rich domain…
A ‘brand’ internet domain could be, by way of example, Facebook.com. The expression ‘Facebook’ is a ‘thought-up’ designation, if you will, that has no particular meaning, besides the business it signifies. Facebook’s business is a Social Network website, even so the domain obviously doesn't have the text ‘social network’ in it.
So any time the question what is blogging and how does it work are inquired in correlation to internet domain names, it should be pointed out that there is simply no distinction. Weblogs are actually just a different sort of web-site and the domain scoring is the same.
In contrast, a keyword-rich domain address is as its name implies. It’s a domain name consisting of keywords and phrases that you may or may not get ranking for in the Search Engines. One example is buycellphones.net, in which the keyphrases ‘cell phones’ and ‘buy cell phones’ are obviously part of the domain address.
It has been basically well-known within the SEO (search engine optimization) industry that keywords and phrases contained in the domain address get a search rankings boost from Google.
For that reason in the preceding illustration of ‘buycellphones.net’, in cases where all other ranking components were equal (they hardly ever are obviously) then I will likely have a search rankings edge for the search phrase ‘buy cell phones’ since that exact keyword phrase is contained in my internet domain.
At this point it seems that this may change. Near the end of the video Matt Cutts suggests that Google might decrease the ranking advantage of keyword-rich domain names by ‘adjusting the mix’, as Cutts puts it.
What’s fascinating is Cutts doesn’t state they plan to remove the ranking edge. He suggests that they may adjust it a little.
Precisely what does this mean for site owners as well as Search Engine Specialists?
As is typically the situation with Google, who knows for certain??
Google has made a few modifications with their ranking algorithm formula recently to address spam, crappy web pages as well as improve the all around search experience for their users.
One clear benefit in decreasing the keyword domain edge is it really should prevent small, cruddy sites from seeking to grab a number one search position for a keyword/keyphrase as a result of putting said keyphrase inside of the domain address. In my very own web site building study course, I deal with how to set up a blog for fun simply because will last long-term if done correctly.
Google has made strides over the past several years in this area nonetheless I’ve still observed examples of small low quality web-sites ranking highly by just adding the key word in the domain address along with building a few web pages to the site. I should note that this ordinarily happens when dealing with a keyphrase that has little competition, especially backlinks-wise.
Precisely What Do You Do? Employ a Keyword Domain Name or a Brandable Domain?
There’s no one set answer here. When you’re building a web-site intended for the long-term and want to build branding then I wouldn’t worry about utilizing a key word in the domain address.
On the other hand, if in case you have a substantial keyword which identifies and/or boosts your business’ identity and you're able to incorporate that keyword in the brand then go ahead and consider it. Look at it like a bonus. You were able to make the keyword a part of the brand and that could certainly help.