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Eighty-five percent of all World-wide-web traffic originates from search engines, with the majority of that 85 percent coming in the big three: Google, Yahoo and Bing. You’re dropping money for your competition each single day in case your firm does not have page-one rankings on the big three for your targeted key phrase phrases.
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A current New York Times write-up by a businessperson addresses the advantages of search optimization even to small businesses.