There is a quite recent trend in the field of search engine optimisation and it's an important one. Some distinguished experts have been taking a critical look at how Google interprets the design and construction of every specific webpage in order to determine its relevance, relativity and composition. It is, after all, necessary for the search engine to supply very relevant "leads" to anyone who searches for keyword related content. Job number one for Google is to ensure that their guests are happy and come back again and again.
We all know that the search engine bots have to function based on a range of algorithms. To those robots, page layout either adds up or it doesn't and they're not capable of creating an interpretation, as we human beings are. Hence, the more logical the construction of the website the easier it's going to be for the bots to establish whatever we, as webmasters, are essentially trying to accomplish. Inside the new world of search engine optimisation London specialists concur that we need to construct our websites in the silo style.
Now, to a lot of us, a silo is something that farmers keep grain in, but when you imagine how a silo actually operates the grain essentially moves down from the top toward the bottom as it's used. If you compare this analogy to your site, your categories should stand for the actual silo and the articles within ought to represent the grain. There should be a logical progression or journey, as a result, from article to article within each silo. All we are talking about, essentially, is logic. Every one of the articles contained in a certain category ought to be there for a reason and based on the exact same subject or master keyword. Consider virtual assistance now!
When you create your site in order that it's based on a group of logical silos, next to each other and all linked to the index page, then the search engines should have a great idea what you are trying to accomplish. For search engine optimisation London specialist companies already realise that you can do much more with silos than simply keep grain within.