"Off-page SEO strategies" and "on-page SEO techniques" are the two categories that the attempts to increase a website's appeal with search engines like Google, Yahoo, and Bing can be put into. Off-page search engine strategies are the techniques on boosting a site's popularity without changing any written content or code. By contrast, on-page search engine strategies include adjusting a site's HTML code, written content, and metatags, while also making other internal changes designed to make it more appealing to search engines.
External Search Engine Optimization Processes
There are two categories for popular off-page search engine optimization strategies: 1) online marketing strategies; and 2) offline marketing strategies. Online off-page marketing strategies consist of article writing, soliciting links for your website, and forum posting. On the other hand, running radio and T.V. ads, listing your website on your business cards, and handing out promotional items with your web address on them are offline web marketing strategies. It is easy to remember a website name that's brilliantly chosen (e.g. makeyourowndonuts).
Article marketing is a popular off-page marketing strategy because it both enables you to build links to your website as well as feature your website address on article marketing sites that search engines find highly relevant. Due to its quality content; ezinearticles is a very likeable site for most visitors. Writing articles about almost any topic and at the same time posting your link at the bottom of the articles is one big likeable feature of ezinearticles. Some of the visitors who read your article might click the link to your site which is an instant high quality site traffic. Furthermore, other website owners have the option of reprinting your article on their websites as long as they attribute it to you. This will bring your website previous inbound links.
Posting in forums can also be a valuable means of acquiring traffic for your site, although you need to ensure that your posting is not construed as spam. For instance, while many forums prohibit blatant advertising, they will often let you place a link to your website on the bottom of any post. This enables people who like what you have to say to visit your site.
Soliciting links for your website can also be an effective means of improving your site's relevance to search engines. The process is as simple as contacting web site owners and asking them to link to your site. On the other hand, there are disadvantages on building links this way. One, your message can be construed as spam by a website owner or an especially fussy internet service provider (ISP) because it's an unsolicited business request. This can be the case even by sending the message to only one person. Lastly, unlike obtaining natural or organic links; exchanging links with other sites frequently does little on boosting your site's search engine relevance.
On-Page Search Engine Optimization Processes
Unless you have a background in search engine optimization (SEO) On-Page SEO strategies that involve changing a site's keywords and HTML code, are probably best left to SEO professionals. If you are new to SEO and want to do the optimization on your own, you can visit these websites: Wordstream, Wordtracker, and seowatch.
On-page and off-page search engine optimization strategies both work on optimizing a website and eventually getting quality traffic from search engines. Document: mcpmhk21