Most beginners find it frustrating and are having difficulties understanding terminologies that are discussed in books and articles about search engine optimization. The most common search engine optimization terminologies and their definitions are listed below:
1. Organic traffic - traffic that is naturally sent to your site by search engines such as Bing, Yahoo, and Google without any effort on your part.
2. Pay-per-click (PPC) traffic - search engine traffic you pay for. Most search engines advertise pay-per-click sites on their top and right hand side. Every time someone clicks the pay-per-click ad, the owner of that ad pays about $1-$3 to the respective search engine.
3. Search engine optimization (SEO) - the method of manipulating the contents (i.e. text, meta-tags) website to get more traffic which is being generated by search engines.
4. Linkbuilding - the process by which you get other sites to link to your site. Search engine traffic increases as more and more sites link to your site.
5. Search engine analytics - gathering data and other information such as the number of visitors that has gone to your site and the amount of time they spent browsing your site.
6. Search Engine ROI - search engine return on investment from marketing strategy. An example is investing $1 in advertisements and you make $3, that's 200 percent ROI.
7. Inbound links - other website links linking to your site.
8. Outbound links - the links coming from your site linking to other sites.
9. Search engine indexing - the way search engines (Google, Yahoo and Bing) look for the quality content on your site and thereby finding it.
10. Search Engine Keywords -the meta-tags and keywords on your site that you want search engines to often see. An example is if your website talks about meditation, your keywords can be "Buddhist meditation" or "guided meditation."
11. White hat Search Engine Optimization strategies - tweaking techniques for making your website accepted by major search engines.
12. Black hat Search Engine Optimization strategies - strategies for optimizing your site that search engines are not likely to approve of.
13. Keyword density - the frequency of a keyword in an article compared to other keywords in the text and is usually provided as a percentage.
14. Google ads - the search engine Google generates these ads and shows them in areas like the content of search engine search results and Gmail accounts. For instance, typing the words "website design" into the Google search engine will yield examples of Google ads on the top and right hand side of the page. You'll know if a piece of text is an ad because the words "sponsored links" will appear next to it.
Being familiar with the definitions of the above jargon and terminologies is very helpful especially if you want to study more about search engine optimization.