Thursday, October 6, 2011

Marketing Websites for Accounting Firms- Is Inbound Marketing Really More Effective Than Outbound?

In a modern internet businessplace, businesses such as accounting & tax prep companies frequently use more than one technique of advertising their business, particularly if they have an online presence. Almost all businesses can separate their marketing resources into "inbound" and "outbound" campaigns. There are advantages to both ways of marketing, but ordinarily, inbound or online marketing is better for firms with an online presence, for instance websites for accountants. As an added bonus; inbound marketing usually enjoys a much better return. Let's look more closely. Let's try to find out why Internet marketing is the better method to sell CPA services.

Definition of Outbound Marketing

Outbound marketing is a traditional form of marketing that focuses on building a company's brand through advertising and promotion. For example, when most accounting firms think about trying to expand their client base, they typically think of traditional marketing techniques like print advertising, direct mail, and newsletters. The idea is to get their firm in front of as many people as possible so that their business is the first one people think of when they need accounting services.

Definition of Inbound Marketing

Unlike outbound marketing, inbound marketing takes place online using the Internet. Inbound marketing uses three methods of making sure your CPA website shows up when people search for accounting services online and includes written content, search engine optimization, and social media.

In other words, creating useful, informative, and educational content on websites and blogs that offer advice and optimizing that content for search engines. The third component is about building relationships with existing and future clients via social media like Twitter, YouTube, Facebook, and LinkedIn.

Why is Inbound Lead Generation with Websites for Accountants Better than Traditional Marketing?

Traditional advertising is not as effective as it once was for a couple of reasons. First, people have been bombarded with advertisements and tend to tune them out, switch channels, or fast forward through them. Second, more people are searching online for services they need. For accounting firms without an online presence outbound marketing is still an option of course, but as more and more accounting firms establish an online presence, inbound marketing becomes a much more effective method of promoting your services.

An increasing number of practice are establishing themselves on the web because websites for accountants work. People are looking for accounting services and when you market yourself online using inbound marketing, it's much easier to reach your target audience. Any information you post online as part of your inbound marketing remains online indefinitely. It's also not in your face marketing. For example, email newsletters are opt-in and subscribers can unsubscribe at any time.

Inbound marketing may take more initial work, however it's WAY more than worth the time. It's far better technique for bringing in prospects for much less capital. However to get the most bang for your buck make certain that you take full advantage of social media. Websites such as Facebook and LinkedIn as well as providing really good quality content for your website potential clients that is fully optimized so that your site is number one in the Bing search engine.


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