While most people really like using Internet Marketing because doing so gives them so many diverse possibilities, it is also still important to understand that there are lots of people who don't work in this industry and view it with very critical eyes. IM as well as the internet in general are still steeped in rumors and misconceptions. It doesn't really matter if you are promoting your own products like cell phone spy software or as affiliate marketers writing spybubble reviews. While the people who work in the arena know how reliable and fulfilling it can be at the same time, it poses a problem: do you want to be judged for it in your regular life?
Lots of folks who make money online do so by using a pseudonym. They think up fake names for themselves because they wish to be sure that their IM lifestyle stays separate from everything else, particularly when they only do IM part time. Lots of brand new and part time marketers are anxious that their friends and employers will find out that they are making money online. Of course, even if you do not care about this kind of thing, it will be an important question: do you need to use a pseudonym for your online work?
There are lots of gains associated with using pseudonyms. The most important benefit, by a long shot, is having the possiblity to build an identity for yourself that is completely separate from your personal life and makes it easier to make sure they stay totally separate. If you work in a field offline in which a professional reputation is critical and people view the internet as something less than worthy, using a pseudonym helps to protect you from prying eyes on both sides of the field.
If you want to work inside of several different niches, using a pseudonym will help you be able to do that. This is the way they could develop expert identities in several niches while building credible businesses without their having to worry about seeming like a dabbler. You wont have to concern yourself with someone saying but dont you also sell to a conflicting market? because youll be doing so under an alternative name.
Sadly, however, often folks decide on pseudonyms because they do not want to pay taxes on the money that they earn in their businesses. If none of the enterprise is done under their legitimate identify, then they believe that they shouldnt have to worry about the money they make being reported to the IRS. It is very important that you don't fall for this faulty logic. Even if you conduct business under a different name your money counts as income and you are responsible for it. Further, the IRS will uncover what you do and cheaters are always found out.
It's completely your choice if you use a pseudonym for your online activities. For a lot of people it is simply easier to have one name for their daily offline life and another for their online ventures. For other people keeping almost everything under the same identify is actually easier because it means they have fewer things to remember.