Is an examination of user intent basically one-dimensional? What I'm saying is, search engine optimisation is all based around a straightforward philosophy. We want to "own" a keyword which pertains to what we sell and we would like the individuals that are thinking about solving some kind of issue or another, related to this key phrase, to find us. However, if we sit down and think about it for just a minute we should begin to realise that people are not necessarily single-minded and quite rarely possess just one purpose in mind every time they search the web for any certain reason. They may have got all forms of motivators and various unique reasons for doing exactly what they are doing. Simply, they're not one-dimensional.
Isn't it correct, however, that the way we go about optimising our pages as part of a search engine marketing project is, basically, focused on just one certain aim. It certainly is one-dimensional. Things could be starting to change however and for those that are prepared to think outside of the box and try and consider the bigger picture, there are plenty of possibilities in the future.
Recently we are all aware about the triumphant entrance of Web 2.0. It was supposed to be revolutionary and signify a far more involved, sociable side to Internet marketing. In a nutshell, it was much more about personality as compared to mechanised operation.
We could envision an additional element. If you like we can refer to it as Web 3.0. Not simply will we understand and understand that you have a personalised side to Internet marketing and consequently we should add a personalised slant to the search engine marketing, but we should add even more elements pushed by intelligent examination.
Enter the whole world of semantic SEO. Do you consider you can get in the mind of your prospective client and to essentially engage with what they're thinking from a much wider sense? If you could do that, wouldn't your website represent even more of a gold mine in their mind? Surely they might bookmark your page faster than you can blink your eye!
Inside the old school internet, search engines match up keyword phrases robotically without genuinely comprehending the context. Inside the new world we all will probably be in the position to present ideas and topics based on a semantic study. We will be able to categorise our content consequently. In cases like this, we will be able to direct people to content on our internet site which is semantically related to the data that he or she was originally trying to find. We would be in the position to take full advantage of internal linking, which is a very, very important component of SEO services as we should know. Our inner back links may satisfy the spiders as well as the visitors.
These types of improvements seem to be around the corner. One could reason that it isn't before its time and in reality when we genuinely are in the position to accept semantic SEO, we'll ponder the reason why we tried to supply data to people any other way in the past. In reality, we will be acting simply like human beings do.