There is some good news which is you don't have to be ultra creative to create your own unique product. One common route that many marketers take is to use an idea from an existing product, and then they just make improvements. Yet, how about taking concepts from several products and combining them into one. For example, let's say you have three different ebooks about "dog training". What you'll do is read all the ebooks, of course, and then devise a new product from selected information. You want to make something new out of it, and not just copy it - don't be lazy or unethical. You want to create a new product and never create rehashed material because people will see throught that and you could get hit with high refund rates. Always pay attention to what is going on around you in your market and business world. If you're going to make a product, then it's in your best interest to make a high quality product containing valuable information. The more you do something like this you'll find that it gets a lot easier and won't take as much time. Did you know that you can even create a membership site of your own as a product? They have been around for years, but the technology has changed so much that they are not hard to create and operate. A membership site is not looked upon in the same way as a regular website, or blog, and they do create an aura of respectability surrounding you. Another aspect concerns human nature, and these kinds of sites give people a feeling of exclusivity or belonging to something others do not. As a membership site owner, you'll be able to constantly be in touch with your customers, provide value and build long term rapport with them. There are so many options available to you such as upgrades to premium memberships, etc. The kind of content you offer in your membership site can be updated frequently or often as you want, giving you full control of the product, even after it's sold. These sites are continuity programs because of the monthly payment you receive, and that's very attractive in itself.
Very many online marketers have been taking huge advantage of PLR material, or private label rights, for their own products. The nice thing about PLR material is that you're allowed to use it and market it as your own product. It's similar to public domain in that you do not have to be concerned with copyright issues. Then you'll be free to go out on the net and sell just like it was yours all along. By the way, with PLR rights you can revise or edit the information in any way you see fit to do. Overall, there's no reason to be intimidated by product creation because it's really pretty easy.
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