Whether you desire to be a freelance SEO servicesor a part of a well-known SEO agency, you would first need to be well-versed of the different internet marketing areas. More so, your knowledge should turn in to results of getting websites, preferably your own website first, rank in the search engines especially Google. Itemized below are the things you need to be the best SEO practitioner you could be.
Keep Abreast
Knowing how to make a career in SEO and learning how to gain wealth from it is not enough. Although these may be good sources of motivation to be successful in the industry, they should not be the sole foundation of your knowledge. Rather, feed your mind with all the important SEO concepts and processes.
Search engine algorithms and their respective rules frequently change. This only shows that being abreast of the important SEO information can save you from making mistakes in the future. SEO techniques continue to evolve and they evolve quite swiftly.
SEO related articles, forums, seminars and training programs flourish online. They can give you training and advice on becoming a search engine optimization consultant. You can also add in your library SEO or internet marketing books authored by specialists in the field.
Build Your Own Website
You can never prove yourself credible in providing SEO services unless you own a SEO themed website that will embody your SEO strategies. Apply in your website the techniques that you plan to offer your prospect clients. You can use your own website as a trial-and-error site to conduct processes from simple keyword research to building backlinks.
In order for you to create an SEO appropriate website, chew on the succeeding site building tips.
Content is everything – Keep a website of quality content because readers and search engines are drawn to such a website. As they both recognize your website’s content as relevant, they will link to it. Your website will get much traffic.
Post images or videos – Topic associated pictures and videos are interesting to website visitors and search engines.
Build quality backlinks – the number of webpages a site holds does not matter; building quality backlinks does. A true SEO expert can discern which websites are worth linking with. He knows which one can help build his own an authority site.
Go for the right hat – SEO comes in three colored hats - black, gray or white. Each hat offers distinct ways of driving any website to the top. The choice is up to you. However, remember to be smart with your selection for the wrong hat can cause you to violate search engine rules and get penalized in return.
Create A Portfolio
Clients tend to ask for proof before they consider your services. If this is your first potential client who is asking, you might have nothing to show them. To avoid this scenario, you can start creating portfolio with pro bono tasks that you currently do or have done for the website of your friend, relative or some non-profit organizations that you support. Through this you are able to practice your SEO skills while waiting for clients. You are able to promote your business as you extend a helping hand.
Doing SEO tasks for smaller clients is also great start. As you gain credibility as an SEO expert, you will hook a bigger SEO company. You can also design and rank your own websites. Use the AdSense magic as they draw great traffic or sell them if you wish.
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