Wednesday, December 15, 2010

Online marketing trends for 2011

The year 2010 is in its death throes and it's time to see forecasts that industry experts predict for the next year 2011

It will invest more money in online marketing. Consumers and potential buyers increasingly use the Internet to learn, build relationships and purchasing decisions so that, obviously, companies must invest more budget to reach those consumers and potential buyers.

2011 will be the year of social marketing. Until now social media has been an "experiment" for many companies but in 2011, will integrate social action into the overall marketing strategy.

The mobile marketing take off. The growth of users of smartphones is growing exponentially thus leading mobile marketing development not only through SMS but also with sites specifically designed for mobile phones and applications development.

The personalized marketing will continue to evolve. 2011 will be the year that consumers will have more personalized commercial web development, for example, allows the user to access a customized home based on information gathered on previous visits highlighting the services and products that may be more interesting for consumer. This customization will cover social media, email marketing and mobile marketing.

The more sophisticated SEO. With the wide variety of search engines and new applications such as geo-location or mobile search is in the SEO market will have to make an extra effort to improve their positions.

Privacy will remain one of the debates of the year. During 2010 we have seen the problems that companies like Facebook and Google have had with the privacy of user data and, probably, in 2011 this issue will continue to talk.


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